RIcky

KAZAF

Sharing the essences of Beauty

BEAUTY MASTER

& STORYTELLER

RICKY KAZAF is a master of beauty and client ​communication. He skillfully uses his extensive experience ​and knowledge in beauty and makeover to curates ​narratives that incorporate different brand concepts and ​products when designing image for clients in Hong Kong ​and Asia.

This strategy strengthens brand reputation and facilitates ​personal transformation, allowing more people to shine ​with confidence.

Full Interview: Link here

Bio

“With over a decade of experience in the beauty and styling industry, I have ​provided professional training services to numerous corporations, hotels, ​renowned brands,and educational institutions. I also share beauty and styling ​information on online platforms, striving to provide Hong Kong and Southeast ​Asian audiences with updated and professional styling knowledge. I am ​passionate about styling, adept at crafting narratives within brand cultures, and ​skilled in communicating effectively with teams and clients. I also enjoy sharing ​my knowledge and insights with audiences on stages.”


CHARACTERISTICS

  • Experience in deep understanding of brand stories, cultures and products
  • Skilled in expressing beauty styling concepts and brand stories
  • Professional knowledge and techniques in beauty styling
  • Creative while understanding clients' needs for fresh perspectives
  • Ability to create memorable product experiences for clients

works

2011 - current

KAZAF Academy,Hong Kong

Successfully trained over 100 corporate, hotel, and ​brand teams in professional styling techniques. ​Designed and implemented engaging training ​programs and VIP events, driving brand ​engagement and customer confidence through ​compelling storytelling and product ​demonstrations.

2013 - current

Soical Media Platform sharing Beauty Tips

Cultivated an online community of 500,000+ ​followers in Hong Kong and Southeast Asia over ​ten years; created and published over 700 youtube ​videos on beauty, fashion, and styling, driving ​community growth and engagement.

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2021 - 2024

RICKY KAZAF Makeover Store, Hong Kong

Launching the first men's image flagship store in ​Hong Kong, we extend our brand philosophy from ​the online platform to a physical space. Offering ​comprehensive personal makeover services, ​including skincare, makeup, and hairstyling, ​allowing more men to personally experience styling ​guidance and participate in image transformation ​programs..

2017

#做男人點可以唔化

Estabilsh Hong Kong's first systematic guide to ​men's makeup styling. This book teaches ​transformation techniques for stylish men, ​showcasing their captivating charm. It allows you ​to instantly go from 'average guy' to 'handsome ​man'!"

LIST OF PARTNER

Dior, Chanel, Sulwahsoo, Bobbi Brown, Clinique, Lab Series, Fresh, MCM, Samsung,

Clarins, Penhaligons, Shiseido, Loccitaine, Melvita, Dyson, DAVINES, Wella, Loreal...

Regent Hong Kong, Hotel Icon, Kerry Hotel, The Langham Hong Kong, Cordis Hong

Kong , The Upper House, East Hong Kong, Kowloon Shangri-La Hong Kong, Mandarin

Oriental Hong Kong, W Hong Kong, Ritz Carlton Hong Kong, The Murray Hong Kong.

Prudential Hong Kong, AIA, AXA, Sunlife, BOC Life, USANA , Red CrosS... and more

BOdy of Work

CHANEL

CODE COULEUR DAY

  • Featuring: CHANEL CODE COULEUR ​Makeup Collection
  • 2 classes, 20 participants each
  • To host a MAKEUP WORKSHOP in ​collaboration with Beauty Exchange and ​HKDI students, sharing makeup ​techniques and introducing CHANEL ​BEAUTY products.

The MAKEUP workshop

  • We demonstrates skincare and makeup techniques, ​designing two distinct looks using CHANEL's makeup ​collection.
  • Participants apply the makeup techniques learned ​during the event, utilizing each CHANEL product to ​unleash their creativity and create their own unique ​looks.

The workshop enhanced participants' ​understanding of CHANEL makeup products ​and showcased the versatility of designing ​looks from multiple perspectives, ​encouraging unrestricted creativity.

SULWAHSOO

SUMMER VIP DAY

  • Featuring: Sulwahsoo Makeup ​and Skincare products
  • 9 classes, 15 participants each
  • To host personalized skincare ​and makeup technique tutorials ​for VIP clients.

Flawless Makeup Workshop

  • We shares skincare and makeup tips, focusing on creating a ​flawless base and introducing various skincare products for ​pre-makeup care to enhance makeup adherence.
  • VIP participants will use SULWAHSOO products on-site ​to practice their skills.
  • SULWAHSOO staff will also be present to offer products ​at special prices.

Participants, being loyal customers of the brand, ​showed high engagement. They appreciated the ​opportunity to learn new skincare and makeup ​techniques, as well as received answers to their ​common product-related questions.

DIOR

MAKEUP VIP DAY

  • Featuring: DIOR Makeup Collection
  • 8 classes, 12 participants each
  • To host a series of Makeup Workshops at ​various DIOR BEAUTY SHOPS in Hong ​Kong for VIP clients, sharing the latest ​makeup techniques with loyal users.

The MAKEUP workshop

  • Explains the differences between backstage makeup and ​everyday makeup for the DIOR brand. We share ​techniques from the DIOR BACKSTAGE makeup ​collection, illustrating how to incorporate these looks ​into daily routines.
  • Participants receive personalized advice on their ​everyday makeup needs and have the opportunity to ​purchase products on-site.

The workshops successfully highlighted ​DIOR's professional-grade products suitable ​for both everyday and backstage ​applications, resulting in high customer ​satisfaction and significant on-site sales.

SAMSUNG

GALAXY FLIP4 VIP DAY

  • Featuring: Galaxy FLIP4
  • 9 classes, 15 participants each
  • To host a makeup tutorial for VIP ​clients, allowing them to understand the ​latest smartphone's selfie features and ​achieve the best makeup looks.

The MAKEUP and STYLING workshop

  • We shares makeup techniques and highlights the ​convenience of the SAMSUNG foldable phone for ​selfies, showcasing its high-quality visuals.
  • Participants can apply makeup on themselves.
  • Use the foldable feature to take selfies from various ​angles, adding creativity to their photos.
  • They will also have the opportunity to purchase ​products on-site.

The event attracted VIP clients interested in ​learning own makeup techniques and who ​loves selfie, deepening their interest and ​experience with the new smartphone's ​functionalities.

DIOR

Fragrances VIP DAY

  • Featuring: Sauvage - Elixir, Parfum, Eau De Toilette
  • 4 classes, 20 participants each
  • Host a fragrance event for VIP clients, allowing them to ​understand the characteristics of 3 fragrances and how to ​incorporate them into their lifestyle

Whiskey and Food Pairing

  • We created selected 3 different whiskeys to pair with the 3 fragrances.
  • Allows participants to experience the unique qualities of the fragrances through ​the combination of olfactory and gustatory senses.
  • They will also enjoy cold platter delicacies, reflecting the brand's lifestyle aesthetic.

The clients were delighted to identify ​their preferred fragrance, and the ​taste of the whiskey enabled them to ​imagine their usual lifestyle and ​preferences, further highlighting ​DIOR's attentive approach in crafting ​this meaningful experience.

MCM

Fragrances Experience DAY

  • Featuring: ONYX,
  • 4 classes, 20 participants each
  • To host a launch event for a new men's fragrance while ​introducing two other fragrances from the same brand.

Cocktail Mixing and Pairing workshop

  • RICKYKAZAF discusses the unique features of the fragrances and offers pairing ​tips. A cocktail mixologist is invited to teach each participant how to create their ​own cocktails, selecting ingredients based on the fragrance components.
  • Many participants engage enthusiastically, particularly as it is their first time ​personally mixing cocktails, creating a lively atmosphere.

The cocktail activity emphasized ​the importance of the fragrance ​brand’s connection to lifestyle, ​highlighting themes of boldness, ​innovation, and living in the ​moment.

USANA

CELAVIVE VIP DAY

  • Featuring: Celavive Skincare
  • 1 class, 400 participants each
  • To host a product launch for VIP ​clients and encourage members to ​engage more with the brand’s ​products and the beauty industry.

Empower Sharing

  • We share beauty techniques and insights on using USANA ​products.
  • Sharing my personal experiences in the beauty industry, ​including managing online platforms and communities, as ​well as growing through adversity.
  • The sharing highlights USANA’s commitment to ​supporting and encouraging users facing challenges.

Attendees were deeply moved and expressed strong ​admiration for USANA's mission and values.

MAKEOVER Testimonials

Jacky TSANG

"I've never really experimented with different hairstyles or ​clothing styles. I'm hoping that Ricky can give me a ​complete makeover. As a real estate agent, I work long ​hours every day, which leaves me with little time to meet ​new people, especially potential partners. I'm hoping this ​transformation will boost my attractiveness and help me ​meet someone. I'm looking forward to Ricky's professional ​analysis and recommendations for a hairstyle, makeup, and ​clothing style that will create a brand new look just for ​me. This makeover has already given me a boost in ​confidence, which is helping me excel in my career!"

ISSAC WONG

"I feel like I look much more vibrant and polished after the ​makeover. I appear more mature, too. I especially love the ​makeup; I don't normally wear any, and just shaping my ​eyebrows made a huge difference. My skin tone looks ​brighter as well. I'm incredibly happy with this ​transformation."

JASPER CHENG

"My usual style is pretty casual, mostly just T-shirts and ​jeans. Changing into a shirt, along with the makeup and ​new hairstyle, makes me feel like a different person. If I had ​to say what I'd most like to improve, it would probably be ​my mindset. I tend to be insecure and quiet, and I'm ​hoping to gradually change that, starting with my ​outward appearance."

RICKY ​KAZAF

Contact

+852 6588 3933

Email

ricky@kazaf.com.hk

Socials

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Youtube: @RickyKAZAF

Instagram: @RickyKazaf

Facebook: @RickyKazaf