RIcky
KAZAF
Sharing the essences of Beauty
BEAUTY MASTER
& STORYTELLER
RICKY KAZAF is a master of beauty and client communication. He skillfully uses his extensive experience and knowledge in beauty and makeover to curates narratives that incorporate different brand concepts and products when designing image for clients in Hong Kong and Asia.
This strategy strengthens brand reputation and facilitates personal transformation, allowing more people to shine with confidence.
Full Interview: Link here
Bio
“With over a decade of experience in the beauty and styling industry, I have provided professional training services to numerous corporations, hotels, renowned brands,and educational institutions. I also share beauty and styling information on online platforms, striving to provide Hong Kong and Southeast Asian audiences with updated and professional styling knowledge. I am passionate about styling, adept at crafting narratives within brand cultures, and skilled in communicating effectively with teams and clients. I also enjoy sharing my knowledge and insights with audiences on stages.”
CHARACTERISTICS
works
2011 - current
KAZAF Academy,Hong Kong
Successfully trained over 100 corporate, hotel, and brand teams in professional styling techniques. Designed and implemented engaging training programs and VIP events, driving brand engagement and customer confidence through compelling storytelling and product demonstrations.
2013 - current
Soical Media Platform sharing Beauty Tips
Cultivated an online community of 500,000+ followers in Hong Kong and Southeast Asia over ten years; created and published over 700 youtube videos on beauty, fashion, and styling, driving community growth and engagement.
2021 - 2024
RICKY KAZAF Makeover Store, Hong Kong
Launching the first men's image flagship store in Hong Kong, we extend our brand philosophy from the online platform to a physical space. Offering comprehensive personal makeover services, including skincare, makeup, and hairstyling, allowing more men to personally experience styling guidance and participate in image transformation programs..
2017
#做男人點可以唔化
Estabilsh Hong Kong's first systematic guide to men's makeup styling. This book teaches transformation techniques for stylish men, showcasing their captivating charm. It allows you to instantly go from 'average guy' to 'handsome man'!"
LIST OF PARTNER
Dior, Chanel, Sulwahsoo, Bobbi Brown, Clinique, Lab Series, Fresh, MCM, Samsung,
Clarins, Penhaligons, Shiseido, Loccitaine, Melvita, Dyson, DAVINES, Wella, Loreal...
Regent Hong Kong, Hotel Icon, Kerry Hotel, The Langham Hong Kong, Cordis Hong
Kong , The Upper House, East Hong Kong, Kowloon Shangri-La Hong Kong, Mandarin
Oriental Hong Kong, W Hong Kong, Ritz Carlton Hong Kong, The Murray Hong Kong.
Prudential Hong Kong, AIA, AXA, Sunlife, BOC Life, USANA , Red CrosS... and more
BOdy of Work
CHANEL
CODE COULEUR DAY
The MAKEUP workshop
The workshop enhanced participants' understanding of CHANEL makeup products and showcased the versatility of designing looks from multiple perspectives, encouraging unrestricted creativity.
SULWAHSOO
SUMMER VIP DAY
Flawless Makeup Workshop
Participants, being loyal customers of the brand, showed high engagement. They appreciated the opportunity to learn new skincare and makeup techniques, as well as received answers to their common product-related questions.
DIOR
MAKEUP VIP DAY
The MAKEUP workshop
The workshops successfully highlighted DIOR's professional-grade products suitable for both everyday and backstage applications, resulting in high customer satisfaction and significant on-site sales.
SAMSUNG
GALAXY FLIP4 VIP DAY
The MAKEUP and STYLING workshop
The event attracted VIP clients interested in learning own makeup techniques and who loves selfie, deepening their interest and experience with the new smartphone's functionalities.
DIOR
Fragrances VIP DAY
Whiskey and Food Pairing
The clients were delighted to identify their preferred fragrance, and the taste of the whiskey enabled them to imagine their usual lifestyle and preferences, further highlighting DIOR's attentive approach in crafting this meaningful experience.
MCM
Fragrances Experience DAY
Cocktail Mixing and Pairing workshop
The cocktail activity emphasized the importance of the fragrance brand’s connection to lifestyle, highlighting themes of boldness, innovation, and living in the moment.
USANA
CELAVIVE VIP DAY
Empower Sharing
Attendees were deeply moved and expressed strong admiration for USANA's mission and values.
MAKEOVER Testimonials
Jacky TSANG
"I've never really experimented with different hairstyles or clothing styles. I'm hoping that Ricky can give me a complete makeover. As a real estate agent, I work long hours every day, which leaves me with little time to meet new people, especially potential partners. I'm hoping this transformation will boost my attractiveness and help me meet someone. I'm looking forward to Ricky's professional analysis and recommendations for a hairstyle, makeup, and clothing style that will create a brand new look just for me. This makeover has already given me a boost in confidence, which is helping me excel in my career!"
ISSAC WONG
"I feel like I look much more vibrant and polished after the makeover. I appear more mature, too. I especially love the makeup; I don't normally wear any, and just shaping my eyebrows made a huge difference. My skin tone looks brighter as well. I'm incredibly happy with this transformation."
JASPER CHENG
"My usual style is pretty casual, mostly just T-shirts and jeans. Changing into a shirt, along with the makeup and new hairstyle, makes me feel like a different person. If I had to say what I'd most like to improve, it would probably be my mindset. I tend to be insecure and quiet, and I'm hoping to gradually change that, starting with my outward appearance."
RICKY KAZAF
Contact
+852 6588 3933
ricky@kazaf.com.hk
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